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Do you want to change your negative self beliefs, eliminate any self limiting thoughts, and free yourself from long held patterns of thinking which are holding you back in life?
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Weight Watchers easily outshines the competition. This weight-loss program promotes a sensible diet, exercise and a positive attitude, and has been proven in a variety of scientific studies. Weight Watchers also can be customized for people with special diets, including those with gluten intolerance. Weight Loss Reviews.
In-person group meetings are the plan’s cornerstones, although they aren’t mandatory, and online support is available as well. Dieters also must keep strict track of their calorie intake (every food is assigned a point value). Weight Watchers gets high marks for its new Points Plus system, which puts more focus on whole foods and fiber-rich fruits and vegetables. Nutritional experts say the Points Plus system makes Weight Watchers better, although many users say they were used to the old system and now have to relearn the point values of all their favorite foods. Overall, Weight Watchers has a vastly better record than any other diet plan. Weekly fees vary based on location, but average $13 to $15 per week. Weight Loss Review. Weight Loss Reviews.
‘ Best weight-loss program overall ‘
Pros
Effective in clinical studies
Prepackaged food not required
Flexible plans
New focus on whole foods
Cons
Point system overhaul angers some long-time members
Cost can add up quickly
OUR ANALYSIS
Weight Watchers has been evaluated in a number of clinical studies, and researchers conclude that it is an effective diet plan. This program encourages a sensible diet of healthy, ordinary foods, combined with exercise and a positive attitude. Weight Watchers is flexible, reviewers say, and accommodates people with special dietary needs, including vegetarians. The cost is also much less than other commercial programs that require the use of prepackaged foods, although the weekly fee can add up quickly. Weekly fees vary based on your location, but they average $13 to $15 per week. Weight Watchers focuses on in-person support and counting calories in the form of “points.” The point system was overhauled in 2010, and reviewers say these changes make Weight Watchers even better. Points Plus, as the new system is called, puts more focus on whole foods and fresh produce, which nutritionists say is a great improvement. However, many long-term members are annoyed that they need to relearn the point values of their favorite foods; some resources, including cookbooks, may also be outdated. Overall, Weight Watchers has a much better long-term record than any other diet plan, including Slim-Fast (*Est. $20 per week for shakes/bars).
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pons.com Digital Coupon Network in 2010, Representing 41 Percent Growth
Mountain View, Calif. – February 8, 2011 – Following recent research demonstrating coupon distribution in the U.S. increased 6.8 percent in 2010 and that more coupons were distributed during the year than ever before, Coupons.com Incorporated today issued its Digital Coupons Trends Report for 2010, releasing data about consumer use of digital coupons aggregated from the Coupons.com digital coupon network. As the largest digital coupon network on the Web, comprised of Coupons.com as well as thousands of independent partners, the Coupons.com network is representative of the digital coupon industry overall. The Trend Report indicates that more than $1.2 billion in digital coupons savings was issued in 2010, representing a 41 percent growth over the year before. Compared to growth metrics for coupons distributed in newspapers of 7 percent, digital coupons dramatically outpaced the growth of their newspaper counterparts, approximately 6 to 1.2 The report also includes data on user demographics, popular coupon categories and top couponing U.S. cities. Also announced today is Coupons.com Incorporated’s business report for 2010 titled “Coupons.com Issues More than $1.2 Billion in Digital Coupon Savings in 2010; New Consumer Products and Expanded Distribution, Staff and Offices Enable Growth.†“Online savings as an industry is growing at a frenzied pace, and the digital coupons space is no exception.†said Steven Boal, CEO of Coupons.com Incorporated. “More and more consumers are making digital coupons a part of their shopping routine, accessing them across the entire digital domain—including the Web, in social media, with consumer electronics, via their mobile phones, etcetera. At the same time, brand marketers are increasingly engaging with consumers via digital offers, wanting to influence shoppers throughout their path to purchase.†2010 User Demographics: Coupons are High Brow! Recent data shows that users of digital coupons have higher household incomes and are better educated than users of newspaper coupons and the general population overall, dispelling the perceived low-brow stigma of couponing. The consumer who prints digital coupons has an average household income of $105,000, a 26 percent higher income level than the U.S average. 36 percent of those who use digital coupons have a college degree, compared to 28 percent of those who use newspaper coupons and 26 percent of the general populace.3 Interestingly, adults with household income of over $100,000 are twice as likely to have redeemed coupons printed from an online source than adults with household income less than $35,000.4 Also, adults with college degrees are almost twice as likely to have used coupons in the prior six months as those who didn’t graduate from high school.5Coupon Usage by Product Category: Cereal Leads the Way Cereal was by far the most popular coupon category in 2010, followed by Yogurt (No. 2), Refrigerated Dough (No. 3), Portable Snacks (No. 4), and Vegetables (No. 5). Baby Products: Other, including bottles, car seats and diaper pails, also topped the list at No. 6, followed by Soup (No. 7), Air, Rug & Fabric Care (No. 8), Cheese (No. 9) and Lunch Meats (No. 10). Table 1: Top Categories (Text version of table is provided below) Increasingly, consumers are taking advantage of mobile devices to access, print and save coupons. The top categories for coupons accessed via mobile applications, including Coupons.com and Grocery iQ, are Ready to Eat Cereal (No. 1), Yogurt (No. 2), Refrigerated Dough (No. 3), Portable Snacks (No. 4), Vegetables (No. 5), Air, Rug & Fabric Care (No. 6), Baby Needs: Other (No. 7), Dinner: Multi-Serve (No. 8), Lunch Meats (No. 9), and Nutritional Snacks (No. 10). Table 2: Top Categories Accessed via Mobile Apps (Text version of table is provided below.)Coupon Usage by City: Atlanta Holds Its Own For the second year in a row, Atlanta takes the top spot on the Most Frugal U.S. Cities list for 2010, according to Coupons.com’s Savings Index.6 On average, regular users of Coupons.com in Atlanta printed or saved to a loyalty card more than $1000.00 dollars in coupon savings from the site in 2010. That is almost twice the amount of savings in 2009, during which time Coupons.com users printed or saved to loyalty card $531 in savings. The Top 20 couponing cities for 2010 are Atlanta (No. 1), Tampa (No. 2), Cincinnati (No. 3), St. Louis (No. 4), Minneapolis (No. 5), Charlotte (No. 6), Nashville (No. 7), Cleveland (No. 8), Pittsburgh (No. 9), Raleigh (No. 10), Kansas City (No. 11), Washington DC (No. 12), Miami (No. 13), Dallas (No. 14), Oklahoma City (No. 15), Boston (No. 16), Denver (No. 17), Seattle (No. 18), Columbus (No. 19), and Wichita (No. 20). The South is big on savings: more than one-third of the top 20 frugal cities are in the Southern region of the United States. Once again, Ohio is the country’s most frugal state. The Buckeye state is represented three times in the top 20. North Carolina is Ohio’s biggest challenger, with two cities in the top 10. Seattle advanced the most, up 5 positions, to the No. 18 spot on the list. Table 3: Top 20 Frugal U.S. Cities (Text version of table is provided below.) Coupon access via mobile device varies by city regardless of their position on the overall Most Frugal Cities List. Savers in Oklahoma City, New Orleans, Las Vegas and Philadelphia are quick to look to their mobile device to maximize savings and advance on the On-the-Go list relative to their position on the Most Frugal U.S. Cities list, while Minneapolis, Cleveland and Seattle were lower on the On-the-Go list relative to their position on the Most Frugal U.S. Cities list. Top 20 Most On-the-Go Frugal Coupon Cities are Atlanta (No. 1), Tampa (No. 2), St. Louis (No. 3), Cincinnati (No. 4), Oklahoma City (No. 5), Dallas (No. 6), Charlotte (No. 7), Pittsburgh (No. 8), Tulsa (No. 9), Miami (No. 10), Minneapolis (No. 11), Washington DC (No. 12), Nashville (No. 13), Raleigh (No. 14), Wichita (No. 15), Kansas City (No. 16), New Orleans (No. 17), Cleveland (No. 18), Denver (No. 19), and Memphis (No. 20). Table 4: Top Frugal U.S. Cities – Mobile (Text version of table is provide below.)Increased Consumer Interest: Coupons Speak Up in the Consumer Vernacular Representing over 16 percent of the U.S. population, more than 49 million American consumers are now using online coupons, up from 45 million in 2009.7 Of the 49 million online coupon users, almost one-third (14.8 million) has not read or looked into the Sunday newspaper within the prior six months, a 13 percent increase over 13.1 million in 20088. Research also indicates 73 percent of all U.S. shoppers have used online printable Web coupons to date9. Additionally, reflective of trends in the consumer vernacular, Internet queries for coupons and related terms increased significantly on search engines during the year. Specifically, searches on Google for “Digital Coupons†and “Printable Coupons†increased 200 and 170 percent, respectively10. Outlook for Digital Coupons Weak economic conditions have been a primary factor driving the use of coupons overall. U.S. consumers appear to have an insatiable desire for deals and savings, as is evident by the increased popularity of the broad range of saving offers, such as digital coupons, daily deals, flash buying and online coupon codes. Consumer interest in savings is expected to remain steadfast regardless of economic recovery signs, with many reports predicting that buyer behavior around savings is here to stay. In fact, research consistently shows that even when economic conditions improve, 8 out of 10 U.S. adults plan to continue to engage in couponing activities11.In addition, food prices are predicted to rise during 2011, putting pressure on consumer budgets while, at the same time, driving manufacturers to use creative vehicles to move product off the shelves. Other factors influencing the growth of digital coupons include increased Internet and mobile adoption by consumers, increased comfort with technology by mainstream consumers, and decreasing reach of traditional newspapers. Digital coupons are expected to continue to show up in new places across the digital domain, including social media, consumer electronics, home appliances and in-store kiosks and shopping carts. In the longer term, with changes expected at point-of-sale checkout with new technologies like RFID (radio frequency identification) and NFC (near field communications) and increased use of mobile apps, coupons will be saved to mobile devices and redeemed without the actual scanning of the mobile screen. U.S. penetration of smart phones is expected to exceed basic phones (i.e. “feature†phones) in by the end of 201112. “With the continuing weakened economy, growing online and mobile access by consumers, an increasingly deals-oriented society and rising food prices, we expect consumers will increasingly look to digital coupons as an effective means to cut costs and save money,†said Boal. “We will continue to be aggressive in delivering coupons at every turn across the digital landscape—especially social media—and continue to innovate with digital coupon solutions to connect brands with shoppers throughout their path to purchase.†Data not otherwise cited is Coupons.com internal data. 1. NCH Marketing Services Inc., Coupon Facts Report, 2011; 6.8 percent increase represents 332 billion coupons distributed in 2010 2, Kantar Media, Press Release, January 5, 2011 3. Simmons Market Research, Summer 2010 4. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 5. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 6. Savings Index ranks cities (with a population of 300,000 or more) based on each city’s total printed coupon savings on Coupons.com and the Coupons.com network in 2010 relative to its population size. With an index of 997, Atlanta residents are ten times more likely to print coupon savings than the average American city dweller, as shown in Table 3. 7. Simmons Market Research, Summer 2010 and Summer 2009 8. Simmons Market Research, Summer 2010 and Summer 2009 9. In-Store Marketing Institute, Clicking Through the Path to Purchase: Best Practices in Digital Shopper Marketing, conducted by Catapult and Ipsos OTX, September 1, 2010 10. Google Insights for Search, for U.S. searches during the period beginning January 3, 2010 and ending January 1, 2011 11. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 12. Nielsen, nielsenwire blog, March, 26, 2010
Category
Rank
Ready to Eat Cereal
1
Yogurt
2
Refrigerated Dough
3
Portable Snacks
4
Vegetables
5
Baby Products: Other
6
Soup
7
Air, Rug & Fabric Care
8
Cheese
9
Lunch Meats
10
Table 1: Top Categories
Category
Rank
Ready to Eat Cereal
1
Yogurt
2
Refrigerated Dough
3
Portable Snacks
4
Vegetables
5
Air, Rug & Fabric Care
6
Baby Products: Other
7
Dinner: Multi-Serve
8
Lunch Meats
9
Nutritional Snacks
10
Table 2: Top Categories Accessed via Mobile Apps
2010 Rank
Change Since 2009
City
State
Savings Index
1
—
Atlanta
GA
997
2
—
Tampa
FL
569
3
—
Cincinnati
OH
497
4
—
St. Louis
MO
420
5
—
Minneapolis
MN
329
6
↑ 1
Charlotte
NC
303
7
↓ 1
Nashville
TN
291
8
—
Cleveland
OH
289
9
—
Pittsburgh
PA
250
10
↑ 1
Raleigh
NC
235
11
↓ 1
Kansas City
MO
233
12
↑ 3
Washington
DC
207
13
↓ 1
Miami
FL
202
14
↑ 4
Dallas
TX
198
15
↓ 2
Oklahoma City
OK
198
16
↓ 4
Boston
MA
192
17
—
Denver
CO
170
18
↑ 5
Seattle
WA
153
19
↑ 1
Columbus
OH
147
20
↓ 1
Wichita
KS
146
Table 3: Top 20 Frugal U.S. Cities
2010 Rank
City
State
Savings Index
1
Atlanta
GA
906
2
Tampa
FL
531
3
St. Louis
MO
490
4
Cincinnati
OH
374
5
Oklahoma City
OK
363
6
Dallas
TX
282
7
Charlotte
NC
280
8
Pittsburgh
PA
246
9
Tulsa
OK
241
10
Miami
FL
238
11
Minneapolis
MN
235
12
Washington
DC
232
13
Nashville
TN
226
14
Raleigh
NC
222
15
Wichita
KS
219
16
Kansas City
MO
214
17
New Orleans
LA
198
18
Cleveland
OH
196
19
Denver
CO
177
20
Memphis
TN
165
Table 4: Top Frugal U.S. Cities – Mobile
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********************NEW BAY AREA RESTAURANT*********************
Worth A Drive for A 5-Star Cheesteak Sandwich or Philly Dog in Alameda – Click above coupon to enlarge and print for FREE Small Cheeseteak with purchase or $1 Off Philly Dog!
NEW LOCAL COUPONS
Click below images to enlarge and print
OFFICIAL SMOG STATION – $30 Off – 2 locations: Walnut Creek 925-979-9230 and Pleasanton 846-8537
NEW YORK PIZZA and PASTA, Pleasanton 925 463-0280 8 coupons to choose from
LILY SKIN CARE (510)712-7166 -50% Off European Facial, Vitamin C Treatment, Retinol Treatment, Oakland
GAMBLE PAINTING – (510) 228-8574 – $200 oFF Exterior or Interior – Low off- season rates
INTERNET BUSINESSES – Business Opportunities – Earn Extra Income – Work At Home
1) SELL ENERGY ALTERNATIVES
1)”Magnets 4 Energyâ„¢” (click above banner ) is a digital book that shows you how to create a magnetic generator which generates free electricity. 2)HOME MADE ENERGY (click above banner) will show you the ins and outs of building your own solar panels, thereby saving thousands of dollars from buying expensive pre-made ones. Magnets 4 energy book consist of high quality content and illustrations written by professional writers in collaboration with experienced technology experts that specialize in alternative energy sources. “Magnets 4 Energyâ„¢” is written in laymen’s terms and is the complete solution that you can provide to the ever increasing number of people wanting to save on their electricity bills. You will earn a whopping commission of 100% per sale by just referring this book to those people that want to save electricity, while at the same time they will thank you for helping them to achieve their goal.
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Do you want to change your negative self beliefs, eliminate any self limiting thoughts, and free yourself from long held patterns of thinking which are holding you back in life?
With our powerful subliminal messages you can do exactly this – in just 20 minutes a day! With our 250+ subliminal mp3s you can program your mind for success – whatever your goals are! Or if you are new to subliminal messaging you can receive 3 free subliminal mp3s and see the benefits for yourself!
How Does it Work?
Subliminal messages
work as a mild form of hypnosis – gradually sending suggestions into your subconscious mind to rewrite your self beliefs, ways of thinking, and even patterns of behavior. These messages bypass your “logical” conscious mind so avoid any resistance which would usually hold you back. Because of this you can develop in ways which would not be possible with conscious personal development alone.
The possibilities are limitless. You can use subliminal messages to lose weight, focus your mind on success, improve your motivation, enhance your learning capacity, and much, much more! Most Popular
1. Develop A Positive Attitude
2. Boost Self Confidence
3. Subliminal Weight Loss
4. Get Good Luck
5. Attract Money
6. Be Happy
7. Genius Potential
8. Win The Lottery
9. Law of Attraction
10. Attract Women
Weight Loss Sale
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WEIGHT LOSS REVIEWS – Weight Watchers Number 1 Rated
Weight Watchers easily outshines the competition. This weight-loss program promotes a sensible diet, exercise and a positive attitude, and has been proven in a variety of scientific studies. Weight Watchers also can be customized for people with special diets, including those with gluten intolerance. Weight Loss Reviews.
In-person group meetings are the plan’s cornerstones, although they aren’t mandatory, and online support is available as well. Dieters also must keep strict track of their calorie intake (every food is assigned a point value). Weight Watchers gets high marks for its new Points Plus system, which puts more focus on whole foods and fiber-rich fruits and vegetables. Nutritional experts say the Points Plus system makes Weight Watchers better, although many users say they were used to the old system and now have to relearn the point values of all their favorite foods. Overall, Weight Watchers has a vastly better record than any other diet plan. Weekly fees vary based on location, but average $13 to $15 per week. Weight Loss Review. Weight Loss Reviews.
‘ Best weight-loss program overall ‘
Pros
Effective in clinical studies
Prepackaged food not required
Flexible plans
New focus on whole foods
Cons
Point system overhaul angers some long-time members
Cost can add up quickly
OUR ANALYSIS
Weight Watchers has been evaluated in a number of clinical studies, and researchers conclude that it is an effective diet plan. This program encourages a sensible diet of healthy, ordinary foods, combined with exercise and a positive attitude. Weight Watchers is flexible, reviewers say, and accommodates people with special dietary needs, including vegetarians. The cost is also much less than other commercial programs that require the use of prepackaged foods, although the weekly fee can add up quickly. Weekly fees vary based on your location, but they average $13 to $15 per week. Weight Watchers focuses on in-person support and counting calories in the form of “points.” The point system was overhauled in 2010, and reviewers say these changes make Weight Watchers even better. Points Plus, as the new system is called, puts more focus on whole foods and fresh produce, which nutritionists say is a great improvement. However, many long-term members are annoyed that they need to relearn the point values of their favorite foods; some resources, including cookbooks, may also be outdated. Overall, Weight Watchers has a much better long-term record than any other diet plan, including Slim-Fast (*Est. $20 per week for shakes/bars).
Coupons Are Making a Comeback
By TEDDY WAYNE
Published: May 2, 2010
After coupon redemption dropped for three straight years, the recession induced consumers to clip and click for savings again as redemption soared 27 percent in 2009, the second-highest annual growth ever recorded.
According to a Nielsen report, newspapers remain the main source of coupon distribution, at 89 percent, and newspaper inserts account for the most coupons redeemed, at 53 percent. Redemption growth on the Internet leaped 263 percent last year.
Despite the gains, coupons remain concentrated among a narrow audience: 22 percent of households were responsible for 83 percent of units bought with coupons, and total units declined for all groups but the heaviest coupon users. The coupon aggregator RetailMeNot reports that online coupon use has continued to rise this year, with year-over-year growth of 62 percent in February.
Perhaps surprisingly, the more affluent, educated, suburban and white a household is, the more likely it is to take advantage of coupons.
“The most popular form of redeemed coupons, free-standing inserts, is still delivered as a supplement in Sunday newspapers, and newspaper circulation and readership among affluent households is higher than general population,†said Todd Hale, Nielsen’s senior vice president for Consumer and Shopper Insights.
TEDDY WAYNE
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pons.com Digital Coupon Network in 2010, Representing 41 Percent Growth
Mountain View, Calif. – February 8, 2011 – Following recent research demonstrating coupon distribution in the U.S. increased 6.8 percent in 2010 and that more coupons were distributed during the year than ever before, Coupons.com Incorporated today issued its Digital Coupons Trends Report for 2010, releasing data about consumer use of digital coupons aggregated from the Coupons.com digital coupon network. As the largest digital coupon network on the Web, comprised of Coupons.com as well as thousands of independent partners, the Coupons.com network is representative of the digital coupon industry overall. The Trend Report indicates that more than $1.2 billion in digital coupons savings was issued in 2010, representing a 41 percent growth over the year before. Compared to growth metrics for coupons distributed in newspapers of 7 percent, digital coupons dramatically outpaced the growth of their newspaper counterparts, approximately 6 to 1.2 The report also includes data on user demographics, popular coupon categories and top couponing U.S. cities. Also announced today is Coupons.com Incorporated’s business report for 2010 titled “Coupons.com Issues More than $1.2 Billion in Digital Coupon Savings in 2010; New Consumer Products and Expanded Distribution, Staff and Offices Enable Growth.†“Online savings as an industry is growing at a frenzied pace, and the digital coupons space is no exception.†said Steven Boal, CEO of Coupons.com Incorporated. “More and more consumers are making digital coupons a part of their shopping routine, accessing them across the entire digital domain—including the Web, in social media, with consumer electronics, via their mobile phones, etcetera. At the same time, brand marketers are increasingly engaging with consumers via digital offers, wanting to influence shoppers throughout their path to purchase.†2010 User Demographics: Coupons are High Brow! Recent data shows that users of digital coupons have higher household incomes and are better educated than users of newspaper coupons and the general population overall, dispelling the perceived low-brow stigma of couponing. The consumer who prints digital coupons has an average household income of $105,000, a 26 percent higher income level than the U.S average. 36 percent of those who use digital coupons have a college degree, compared to 28 percent of those who use newspaper coupons and 26 percent of the general populace.3 Interestingly, adults with household income of over $100,000 are twice as likely to have redeemed coupons printed from an online source than adults with household income less than $35,000.4 Also, adults with college degrees are almost twice as likely to have used coupons in the prior six months as those who didn’t graduate from high school.5Coupon Usage by Product Category: Cereal Leads the Way Cereal was by far the most popular coupon category in 2010, followed by Yogurt (No. 2), Refrigerated Dough (No. 3), Portable Snacks (No. 4), and Vegetables (No. 5). Baby Products: Other, including bottles, car seats and diaper pails, also topped the list at No. 6, followed by Soup (No. 7), Air, Rug & Fabric Care (No. 8), Cheese (No. 9) and Lunch Meats (No. 10). Table 1: Top Categories (Text version of table is provided below) Increasingly, consumers are taking advantage of mobile devices to access, print and save coupons. The top categories for coupons accessed via mobile applications, including Coupons.com and Grocery iQ, are Ready to Eat Cereal (No. 1), Yogurt (No. 2), Refrigerated Dough (No. 3), Portable Snacks (No. 4), Vegetables (No. 5), Air, Rug & Fabric Care (No. 6), Baby Needs: Other (No. 7), Dinner: Multi-Serve (No. 8), Lunch Meats (No. 9), and Nutritional Snacks (No. 10). Table 2: Top Categories Accessed via Mobile Apps (Text version of table is provided below.)Coupon Usage by City: Atlanta Holds Its Own For the second year in a row, Atlanta takes the top spot on the Most Frugal U.S. Cities list for 2010, according to Coupons.com’s Savings Index.6 On average, regular users of Coupons.com in Atlanta printed or saved to a loyalty card more than $1000.00 dollars in coupon savings from the site in 2010. That is almost twice the amount of savings in 2009, during which time Coupons.com users printed or saved to loyalty card $531 in savings. The Top 20 couponing cities for 2010 are Atlanta (No. 1), Tampa (No. 2), Cincinnati (No. 3), St. Louis (No. 4), Minneapolis (No. 5), Charlotte (No. 6), Nashville (No. 7), Cleveland (No. 8), Pittsburgh (No. 9), Raleigh (No. 10), Kansas City (No. 11), Washington DC (No. 12), Miami (No. 13), Dallas (No. 14), Oklahoma City (No. 15), Boston (No. 16), Denver (No. 17), Seattle (No. 18), Columbus (No. 19), and Wichita (No. 20). The South is big on savings: more than one-third of the top 20 frugal cities are in the Southern region of the United States. Once again, Ohio is the country’s most frugal state. The Buckeye state is represented three times in the top 20. North Carolina is Ohio’s biggest challenger, with two cities in the top 10. Seattle advanced the most, up 5 positions, to the No. 18 spot on the list. Table 3: Top 20 Frugal U.S. Cities (Text version of table is provided below.) Coupon access via mobile device varies by city regardless of their position on the overall Most Frugal Cities List. Savers in Oklahoma City, New Orleans, Las Vegas and Philadelphia are quick to look to their mobile device to maximize savings and advance on the On-the-Go list relative to their position on the Most Frugal U.S. Cities list, while Minneapolis, Cleveland and Seattle were lower on the On-the-Go list relative to their position on the Most Frugal U.S. Cities list. Top 20 Most On-the-Go Frugal Coupon Cities are Atlanta (No. 1), Tampa (No. 2), St. Louis (No. 3), Cincinnati (No. 4), Oklahoma City (No. 5), Dallas (No. 6), Charlotte (No. 7), Pittsburgh (No. 8), Tulsa (No. 9), Miami (No. 10), Minneapolis (No. 11), Washington DC (No. 12), Nashville (No. 13), Raleigh (No. 14), Wichita (No. 15), Kansas City (No. 16), New Orleans (No. 17), Cleveland (No. 18), Denver (No. 19), and Memphis (No. 20). Table 4: Top Frugal U.S. Cities – Mobile (Text version of table is provide below.)Increased Consumer Interest: Coupons Speak Up in the Consumer Vernacular Representing over 16 percent of the U.S. population, more than 49 million American consumers are now using online coupons, up from 45 million in 2009.7 Of the 49 million online coupon users, almost one-third (14.8 million) has not read or looked into the Sunday newspaper within the prior six months, a 13 percent increase over 13.1 million in 20088. Research also indicates 73 percent of all U.S. shoppers have used online printable Web coupons to date9. Additionally, reflective of trends in the consumer vernacular, Internet queries for coupons and related terms increased significantly on search engines during the year. Specifically, searches on Google for “Digital Coupons†and “Printable Coupons†increased 200 and 170 percent, respectively10. Outlook for Digital Coupons Weak economic conditions have been a primary factor driving the use of coupons overall. U.S. consumers appear to have an insatiable desire for deals and savings, as is evident by the increased popularity of the broad range of saving offers, such as digital coupons, daily deals, flash buying and online coupon codes. Consumer interest in savings is expected to remain steadfast regardless of economic recovery signs, with many reports predicting that buyer behavior around savings is here to stay. In fact, research consistently shows that even when economic conditions improve, 8 out of 10 U.S. adults plan to continue to engage in couponing activities11.In addition, food prices are predicted to rise during 2011, putting pressure on consumer budgets while, at the same time, driving manufacturers to use creative vehicles to move product off the shelves. Other factors influencing the growth of digital coupons include increased Internet and mobile adoption by consumers, increased comfort with technology by mainstream consumers, and decreasing reach of traditional newspapers. Digital coupons are expected to continue to show up in new places across the digital domain, including social media, consumer electronics, home appliances and in-store kiosks and shopping carts. In the longer term, with changes expected at point-of-sale checkout with new technologies like RFID (radio frequency identification) and NFC (near field communications) and increased use of mobile apps, coupons will be saved to mobile devices and redeemed without the actual scanning of the mobile screen. U.S. penetration of smart phones is expected to exceed basic phones (i.e. “feature†phones) in by the end of 201112. “With the continuing weakened economy, growing online and mobile access by consumers, an increasingly deals-oriented society and rising food prices, we expect consumers will increasingly look to digital coupons as an effective means to cut costs and save money,†said Boal. “We will continue to be aggressive in delivering coupons at every turn across the digital landscape—especially social media—and continue to innovate with digital coupon solutions to connect brands with shoppers throughout their path to purchase.†Data not otherwise cited is Coupons.com internal data. 1. NCH Marketing Services Inc., Coupon Facts Report, 2011; 6.8 percent increase represents 332 billion coupons distributed in 2010 2, Kantar Media, Press Release, January 5, 2011 3. Simmons Market Research, Summer 2010 4. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 5. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 6. Savings Index ranks cities (with a population of 300,000 or more) based on each city’s total printed coupon savings on Coupons.com and the Coupons.com network in 2010 relative to its population size. With an index of 997, Atlanta residents are ten times more likely to print coupon savings than the average American city dweller, as shown in Table 3. 7. Simmons Market Research, Summer 2010 and Summer 2009 8. Simmons Market Research, Summer 2010 and Summer 2009 9. In-Store Marketing Institute, Clicking Through the Path to Purchase: Best Practices in Digital Shopper Marketing, conducted by Catapult and Ipsos OTX, September 1, 2010 10. Google Insights for Search, for U.S. searches during the period beginning January 3, 2010 and ending January 1, 2011 11. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 12. Nielsen, nielsenwire blog, March, 26, 2010
Category
Rank
Ready to Eat Cereal
1
Yogurt
2
Refrigerated Dough
3
Portable Snacks
4
Vegetables
5
Baby Products: Other
6
Soup
7
Air, Rug & Fabric Care
8
Cheese
9
Lunch Meats
10
Table 1: Top Categories
Category
Rank
Ready to Eat Cereal
1
Yogurt
2
Refrigerated Dough
3
Portable Snacks
4
Vegetables
5
Air, Rug & Fabric Care
6
Baby Products: Other
7
Dinner: Multi-Serve
8
Lunch Meats
9
Nutritional Snacks
10
Table 2: Top Categories Accessed via Mobile Apps
2010 Rank
Change Since 2009
City
State
Savings Index
1
—
Atlanta
GA
997
2
—
Tampa
FL
569
3
—
Cincinnati
OH
497
4
—
St. Louis
MO
420
5
—
Minneapolis
MN
329
6
↑ 1
Charlotte
NC
303
7
↓ 1
Nashville
TN
291
8
—
Cleveland
OH
289
9
—
Pittsburgh
PA
250
10
↑ 1
Raleigh
NC
235
11
↓ 1
Kansas City
MO
233
12
↑ 3
Washington
DC
207
13
↓ 1
Miami
FL
202
14
↑ 4
Dallas
TX
198
15
↓ 2
Oklahoma City
OK
198
16
↓ 4
Boston
MA
192
17
—
Denver
CO
170
18
↑ 5
Seattle
WA
153
19
↑ 1
Columbus
OH
147
20
↓ 1
Wichita
KS
146
Table 3: Top 20 Frugal U.S. Cities
2010 Rank
City
State
Savings Index
1
Atlanta
GA
906
2
Tampa
FL
531
3
St. Louis
MO
490
4
Cincinnati
OH
374
5
Oklahoma City
OK
363
6
Dallas
TX
282
7
Charlotte
NC
280
8
Pittsburgh
PA
246
9
Tulsa
OK
241
10
Miami
FL
238
11
Minneapolis
MN
235
12
Washington
DC
232
13
Nashville
TN
226
14
Raleigh
NC
222
15
Wichita
KS
219
16
Kansas City
MO
214
17
New Orleans
LA
198
18
Cleveland
OH
196
19
Denver
CO
177
20
Memphis
TN
165
Table 4: Top Frugal U.S. Cities – Mobile
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