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The 1919 Black Sox scandal, long regarded as the biggest ever scandal in baseball was done and gone with in relatively short order. Though one may never know it watching the 2014 World Series and related commentary, The Steroid / PED scandal rages on now more than 25 years since the ‘Bash Brothers’ and the 1989 Earthquake Series; it’s gone on so long now the names have changed from ‘Steroids’to ‘PEDs’  Today we are witnessing a GUARANTEED 10% of baseball players using ADDERALL, albeit legal, a Performance Enhancing Drug – not to mention many indicted players back in the game and, quite likely still using other PEDs of choice. Since Victor Conte’s insightful interviews -in which he  says upwards of 50% of players are now using PEDs – have been removed from youtube and other sources we will take a look back at Lance Williams and Mark Fainaru-wada Commonwealth interview while noting nothing much has changed since then… only the names and the type of PEDs.

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How #SFGiants Really Won Their First Two World Series in 56 Years

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ADDERALL 650It could be the biggest scandal in all of baseball. Bigger than 1919 Black Sox. But, but only if anyone shows interest  and does anything about it.  And now, of course, there’s ADDERALL, the legal PED that MLB admits to allowing use of by 10% of baseball, going back to beyond when Giants’ ANDRES TORRES popularized it in 2010.

One might say the San Francisco Giants appear have gotten away with TWO World Series Wins with just the KNOWN users MELKY,  TORRES, GUILLEN and MOTA and now possibly a third World Series victory in five years if they continue on this apparent course .  And , they can likely attribute much of that to Victor Conte  and/or similar sources of PEDs (performance enhancing drugs). Conte just happens to live in the San Francisco Bay Area, not far from the Giant’s AT&T stadium. He
mentioned after the failed drug test and suspension of Giants’ Melky Cabrera how easy it is to beat the drug tests in baseball and that he was surprised Cabrera got caught, calling him ‘dumb and dumber.’  He explains ( attached video has since been mysteriously removed) how a player can inject up to 4 times the normal amount of testosterone one normally has in his body – and get away with it. He also menions a CRV(?) test that MLB could and should employ that will catch cheaters but , incredulously , Bud Selig and now , new MLB leadership  have shown no indication of interest. Meanwhile, the Giants seem to have stepped up their use of this or similar PEDs of choice as they continue knocking off the Big Boys – winning 15 of 17 playoff games in just five years!

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Interesting choice of interviewers of Lance and Mark of ‘Game of Shadows’fame..Lurie is a noted sympathizer of steroid use, defends Bonds and Giants regularly as he broadcasts for them (NOW) but even then he was and is known as a liberal talk show host. 

 

 

We  remember back around 2002 when Barry Bonds actually told the media his intention to share ‘his secrets‘ with the team . But that was early and if people don’t pay attention or care about steroids they certainlly didn’t then. Well those secrets turned out to be steroids which took the Giants all the way to the World Series, which they lost to California Angels. Now Conte has told the world about the new testosterone and how anyone can improve his hitting, pitching, etc. with a small dose of this testosterone. And, the Giants haven’t missed a beatever since, it would appear. In fact,  they probably would have been in the series last year, if not for a couple of key late-season injuries to key players. It’s most astounding to this writer how the Giants have continued bringing in known and suspected users now for 10 years or more and even more surprising that competing teams have barely questioned the Giants otherworldly stats, eg Sandoval’s six homers in the short 2012 post season  and three off top pitcher Verlander  IN ONE GAME (after nnly hitting 12 homers all year), 37-year-old Scutaro’s near .400 BA since joining the Giants (after hitting only .268 with Colorado and never before hitting over .299 in a long career and other similar , startling performances.

 

 

NEW MLB ADDERALL LOOPHOLE  BLASTED BY DOCTOR,  MAY BE ACCELERATING PED USE IN  A NEW DIRECTION

 Associated Press 01/10/2009

 

Baseball authorized nearly 8 percent (now 10%) of its players to use drugs for ADHD last season, which allowed them to take otherwise banned stimulants. Five years later, MLB continues to allow players this particular PED, up from 2009.  Add the current known 10% to a generally accepted goodly number of testosterone and other PEDs of choice and there is definitely a problem in baseball – perhaps as high as the 50% figure mentioned by Balco’s Victor Conte.

 

A total of 106 exemptions for banned drugs were given to major leaguers claiming attention deficit hyperactivity disorder from the end of the 2007 season until the end of the 2008 season, according to a report released Friday by the sport’s independent drug-testing administrator.

 

Dr. Gary Wadler, chairman of the committee that determines the banned-substances list for the World Anti-Doping Agency, recommended an independent panel be established to review TUE requests.

 

“I’ve been in private practice for a lot of years. I can count on one hand the number of individuals that have ADD,” he said. “To say that (7.86 percent) of major league baseball players have attention deficit disorder is crying out for an explanation.”

 

Rob Manfred, baseball’s executive vice president of labor relations, said it would be a mistake to compare ADHD in baseball with statistics for the general population. We ask ‘why would it be a mistake? 

 

The National Institute of Mental Health estimates 3 percent to 5 percent of children have ADHD.  Few adults have the problem, yet 10% of MLB (adult) players are allowed the performance enhancing effects of Adderall.

 

 

 

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ANDRES TORRES SF GIANTS’ ADD/Adderall Poster Boy

With ADDERALL, Torres went from a career .242 average to .270 in his big year with the Giants (2010), helping them to win the World Series, while on Adderall.

 

PEAVY ON ADDERALL?

Giants JAKE PEAVY is well known for his hyper activity, anxiety and outbursts on the mound. ADDERALL IS A LEGAL PED designed to help those with ADD (attention deficit disorder). Andres Torres of the Giants was a poster for boy for it and the drug not only helped him stay calm but aided his batting average by about 50 points in helping the Giants to their 2010 World Series victory.

 

PEAVY SUDDEN VELOCITY RISE, no hitter
If there’s a candidate today for Adderall it would be JAKE PEAVY.As we know 10% of MLB players are currently using the (legal) PED and it wouldn’t surprise at all if Peavy is one of them. That would certainly account for, at least in part, his dramatic performance turnaround since joing the Giants in August. He went from a 1-9 record with a 4.76  ERA at Boston to a 5-4 record and 2.17 ERA with the Giants.  We;re certainly not condoning Adderall, even by players who may  need the ADD drug, since it also acts as PED, significantly raising a players ability and numbers.  It’s very possible that after Torres’ success, a drug like Adderall could (have) become the drug of choice and pervasive on the Giants.

 

COCKROACHES

 

COCKROACHES, GM Sabean calls his Giants players cockroaches since you ‘can’t kill them. ‘We have called the Giants cockroaches for another reason. With the widespread use of PEDs in recent years, especially on  the Giants (with 23 indicted players since Bonds and 5 KNOWN previously indicted users on the team since 2010) we say the drugs like spread from player to player like cockroaches, eg it was after Torres started using Adderall that the Giants late season heroics began. Pure coincidence? Doubtful.

 

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Mountain View, Calif. – February 8, 2011 – Following recent research demonstrating coupon distribution in the U.S. increased 6.8 percent in 2010 and that more coupons were distributed during the year than ever before, Coupons.com Incorporated today issued its Digital Coupons Trends Report for 2010, releasing data about consumer use of digital coupons aggregated from the Coupons.com digital coupon network. As the largest digital coupon network on the Web, comprised of Coupons.com as well as thousands of independent partners, the Coupons.com network is representative of the digital coupon industry overall. The Trend Report indicates that more than $1.2 billion in digital coupons savings was issued in 2010, representing a 41 percent growth over the year before. Compared to growth metrics for coupons distributed in newspapers of 7 percent, digital coupons dramatically outpaced the growth of their newspaper counterparts, approximately 6 to 1.2 The report also includes data on user demographics, popular coupon categories and top couponing U.S. cities. Also announced today is Coupons.com Incorporated’s business report for 2010 titled “Coupons.com Issues More than $1.2 Billion in Digital Coupon Savings in 2010; New Consumer Products and Expanded Distribution, Staff and Offices Enable Growth.” “Online savings as an industry is growing at a frenzied pace, and the digital coupons space is no exception.” said Steven Boal, CEO of Coupons.com Incorporated. “More and more consumers are making digital coupons a part of their shopping routine, accessing them across the entire digital domain—including the Web, in social media, with consumer electronics, via their mobile phones, etcetera. At the same time, brand marketers are increasingly engaging with consumers via digital offers, wanting to influence shoppers throughout their path to purchase.” 2010 User Demographics: Coupons are High Brow! Recent data shows that users of digital coupons have higher household incomes and are better educated than users of newspaper coupons and the general population overall, dispelling the perceived low-brow stigma of couponing. The consumer who prints digital coupons has an average household income of $105,000, a 26 percent higher income level than the U.S average. 36 percent of those who use digital coupons have a college degree, compared to 28 percent of those who use newspaper coupons and 26 percent of the general populace.3 Interestingly, adults with household income of over $100,000 are twice as likely to have redeemed coupons printed from an online source than adults with household income less than $35,000.4 Also, adults with college degrees are almost twice as likely to have used coupons in the prior six months as those who didn’t graduate from high school.5Coupon Usage by Product Category: Cereal Leads the Way Cereal was by far the most popular coupon category in 2010, followed by Yogurt (No. 2), Refrigerated Dough (No. 3), Portable Snacks (No. 4), and Vegetables (No. 5). Baby Products: Other, including bottles, car seats and diaper pails, also topped the list at No. 6, followed by Soup (No. 7), Air, Rug & Fabric Care (No. 8), Cheese (No. 9) and Lunch Meats (No. 10). Table 1: Top Categories (Text version of table is provided below) Increasingly, consumers are taking advantage of mobile devices to access, print and save coupons. The top categories for coupons accessed via mobile applications, including Coupons.com and Grocery iQ, are Ready to Eat Cereal (No. 1), Yogurt (No. 2), Refrigerated Dough (No. 3), Portable Snacks (No. 4), Vegetables (No. 5), Air, Rug & Fabric Care (No. 6), Baby Needs: Other (No. 7), Dinner: Multi-Serve (No. 8), Lunch Meats (No. 9), and Nutritional Snacks (No. 10). Table 2: Top Categories Accessed via Mobile Apps (Text version of table is provided below.) Coupon Usage by City: Atlanta Holds Its Own For the second year in a row, Atlanta takes the top spot on the Most Frugal U.S. Cities list for 2010, according to Coupons.com’s Savings Index.6 On average, regular users of Coupons.com in Atlanta printed or saved to a loyalty card more than $1000.00 dollars in coupon savings from the site in 2010. That is almost twice the amount of savings in 2009, during which time Coupons.com users printed or saved to loyalty card $531 in savings. The Top 20 couponing cities for 2010 are Atlanta (No. 1), Tampa (No. 2), Cincinnati (No. 3), St. Louis (No. 4), Minneapolis (No. 5), Charlotte (No. 6), Nashville (No. 7), Cleveland (No. 8), Pittsburgh (No. 9), Raleigh (No. 10), Kansas City (No. 11), Washington DC (No. 12), Miami (No. 13), Dallas (No. 14), Oklahoma City (No. 15), Boston (No. 16), Denver (No. 17), Seattle (No. 18), Columbus (No. 19), and Wichita (No. 20). The South is big on savings: more than one-third of the top 20 frugal cities are in the Southern region of the United States. Once again, Ohio is the country’s most frugal state. The Buckeye state is represented three times in the top 20. North Carolina is Ohio’s biggest challenger, with two cities in the top 10. Seattle advanced the most, up 5 positions, to the No. 18 spot on the list. Table 3: Top 20 Frugal U.S. Cities (Text version of table is provided below.) Coupon access via mobile device varies by city regardless of their position on the overall Most Frugal Cities List. Savers in Oklahoma City, New Orleans, Las Vegas and Philadelphia are quick to look to their mobile device to maximize savings and advance on the On-the-Go list relative to their position on the Most Frugal U.S. Cities list, while Minneapolis, Cleveland and Seattle were lower on the On-the-Go list relative to their position on the Most Frugal U.S. Cities list. Top 20 Most On-the-Go Frugal Coupon Cities are Atlanta (No. 1), Tampa (No. 2), St. Louis (No. 3), Cincinnati (No. 4), Oklahoma City (No. 5), Dallas (No. 6), Charlotte (No. 7), Pittsburgh (No. 8), Tulsa (No. 9), Miami (No. 10), Minneapolis (No. 11), Washington DC (No. 12), Nashville (No. 13), Raleigh (No. 14), Wichita (No. 15), Kansas City (No. 16), New Orleans (No. 17), Cleveland (No. 18), Denver (No. 19), and Memphis (No. 20). Table 4: Top Frugal U.S. Cities – Mobile (Text version of table is provide below.) Increased Consumer Interest: Coupons Speak Up in the Consumer Vernacular Representing over 16 percent of the U.S. population, more than 49 million American consumers are now using online coupons, up from 45 million in 2009.7 Of the 49 million online coupon users, almost one-third (14.8 million) has not read or looked into the Sunday newspaper within the prior six months, a 13 percent increase over 13.1 million in 20088. Research also indicates 73 percent of all U.S. shoppers have used online printable Web coupons to date9. Additionally, reflective of trends in the consumer vernacular, Internet queries for coupons and related terms increased significantly on search engines during the year. Specifically, searches on Google for “Digital Coupons” and “Printable Coupons” increased 200 and 170 percent, respectively10. Outlook for Digital Coupons Weak economic conditions have been a primary factor driving the use of coupons overall. U.S. consumers appear to have an insatiable desire for deals and savings, as is evident by the increased popularity of the broad range of saving offers, such as digital coupons, daily deals, flash buying and online coupon codes. Consumer interest in savings is expected to remain steadfast regardless of economic recovery signs, with many reports predicting that buyer behavior around savings is here to stay. In fact, research consistently shows that even when economic conditions improve, 8 out of 10 U.S. adults plan to continue to engage in couponing activities11. In addition, food prices are predicted to rise during 2011, putting pressure on consumer budgets while, at the same time, driving manufacturers to use creative vehicles to move product off the shelves. Other factors influencing the growth of digital coupons include increased Internet and mobile adoption by consumers, increased comfort with technology by mainstream consumers, and decreasing reach of traditional newspapers. Digital coupons are expected to continue to show up in new places across the digital domain, including social media, consumer electronics, home appliances and in-store kiosks and shopping carts. In the longer term, with changes expected at point-of-sale checkout with new technologies like RFID (radio frequency identification) and NFC (near field communications) and increased use of mobile apps, coupons will be saved to mobile devices and redeemed without the actual scanning of the mobile screen. U.S. penetration of smart phones is expected to exceed basic phones (i.e. “feature” phones) in by the end of 201112. “With the continuing weakened economy, growing online and mobile access by consumers, an increasingly deals-oriented society and rising food prices, we expect consumers will increasingly look to digital coupons as an effective means to cut costs and save money,” said Boal. “We will continue to be aggressive in delivering coupons at every turn across the digital landscape—especially social media—and continue to innovate with digital coupon solutions to connect brands with shoppers throughout their path to purchase.” Data not otherwise cited is Coupons.com internal data. 1. NCH Marketing Services Inc., Coupon Facts Report, 2011; 6.8 percent increase represents 332 billion coupons distributed in 2010 2, Kantar Media, Press Release, January 5, 2011 3. Simmons Market Research, Summer 2010 4. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 5. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 6. Savings Index ranks cities (with a population of 300,000 or more) based on each city’s total printed coupon savings on Coupons.com and the Coupons.com network in 2010 relative to its population size. With an index of 997, Atlanta residents are ten times more likely to print coupon savings than the average American city dweller, as shown in Table 3. 7. Simmons Market Research, Summer 2010 and Summer 2009 8. Simmons Market Research, Summer 2010 and Summer 2009 9. In-Store Marketing Institute, Clicking Through the Path to Purchase: Best Practices in Digital Shopper Marketing, conducted by Catapult and Ipsos OTX, September 1, 2010 10. Google Insights for Search, for U.S. searches during the period beginning January 3, 2010 and ending January 1, 2011 11. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 12. Nielsen, nielsenwire blog, March, 26, 2010

Category
Rank
Ready to Eat Cereal1
Yogurt2
Refrigerated Dough3
Portable Snacks4
Vegetables5
Baby Products: Other6
Soup7
Air, Rug & Fabric Care8
Cheese9
Lunch Meats10

Table 1: Top Categories

Category
Rank
Ready to Eat Cereal1
Yogurt2
Refrigerated Dough3
Portable Snacks4
Vegetables5
Air, Rug & Fabric Care6
Baby Products: Other7
Dinner: Multi-Serve8
Lunch Meats9
Nutritional Snacks10

Table 2: Top Categories Accessed via Mobile Apps

2010 RankChange Since 2009CityStateSavings Index
1—AtlantaGA997
2—TampaFL569
3—CincinnatiOH497
4—St. LouisMO420
5—MinneapolisMN329
6↑ 1CharlotteNC303
7↓ 1NashvilleTN291
8—ClevelandOH289
9—PittsburghPA250
10↑ 1RaleighNC235
11↓ 1Kansas CityMO233
12↑ 3WashingtonDC207
13↓ 1MiamiFL202
14↑ 4DallasTX198
15↓ 2Oklahoma CityOK198
16↓ 4BostonMA192
17—DenverCO170
18↑ 5SeattleWA153
19↑ 1ColumbusOH147
20↓ 1WichitaKS146

Table 3: Top 20 Frugal U.S. Cities

2010 RankCityStateSavings Index
1AtlantaGA906
2TampaFL531
3St. LouisMO490
4CincinnatiOH374
5Oklahoma CityOK363
6DallasTX282
7CharlotteNC280
8PittsburghPA246
9TulsaOK241
10MiamiFL238
11MinneapolisMN235
12WashingtonDC232
13NashvilleTN226
14RaleighNC222
15WichitaKS219
16Kansas CityMO214
17New OrleansLA198
18ClevelandOH196
19DenverCO177
20MemphisTN165

Table 4: Top Frugal U.S. Cities – Mobile

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Weight Watchers easily outshines the competition. This weight-loss program promotes a sensible diet, exercise and a positive attitude, and has been proven in a variety of scientific studies. Weight Watchers also can be customized for people with special diets, including those with gluten intolerance. Weight Loss Reviews.

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In-person group meetings are the plan’s cornerstones, although they aren’t mandatory, and online support is available as well. Dieters also must keep strict track of their calorie intake (every food is assigned a point value). Weight Watchers gets high marks for its new Points Plus system, which puts more focus on whole foods and fiber-rich fruits and vegetables. Nutritional experts say the Points Plus system makes Weight Watchers better, although many users say they were used to the old system and now have to relearn the point values of all their favorite foods. Overall, Weight Watchers has a vastly better record than any other diet plan. Weekly fees vary based on location, but average $13 to $15 per week. Weight Loss Review. Weight Loss Reviews.


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  • Cost can add up quickly
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Weight Watchers has been evaluated in a number of clinical studies, and researchers conclude that it is an effective diet plan. This program encourages a sensible diet of healthy, ordinary foods, combined with exercise and a positive attitude. Weight Watchers is flexible, reviewers say, and accommodates people with special dietary needs, including vegetarians. The cost is also much less than other commercial programs that require the use of prepackaged foods, although the weekly fee can add up quickly. Weekly fees vary based on your location, but they average $13 to $15 per week. Weight Watchers focuses on in-person support and counting calories in the form of “points.” The point system was overhauled in 2010, and reviewers say these changes make Weight Watchers even better. Points Plus, as the new system is called, puts more focus on whole foods and fresh produce, which nutritionists say is a great improvement. However, many long-term members are annoyed that they need to relearn the point values of their favorite foods; some resources, including cookbooks, may also be outdated. Overall, Weight Watchers has a much better long-term record than any other diet plan, including Slim-Fast (*Est. $20 per week for shakes/bars).

Coupons Are Making a Comeback

By TEDDY WAYNE

Published: May 2, 2010

 

After coupon redemption dropped for three straight years, the recession induced consumers to clip and click for savings again as redemption soared 27 percent in 2009, the second-highest annual growth ever recorded.

According to a Nielsen report, newspapers remain the main source of coupon distribution, at 89 percent, and newspaper inserts account for the most coupons redeemed, at 53 percent. Redemption growth on the Internet leaped 263 percent last year.

Despite the gains, coupons remain concentrated among a narrow audience: 22 percent of households were responsible for 83 percent of units bought with coupons, and total units declined for all groups but the heaviest coupon users. The coupon aggregator RetailMeNot reports that online coupon use has continued to rise this year, with year-over-year growth of 62 percent in February.

Perhaps surprisingly, the more affluent, educated, suburban and white a household is, the more likely it is to take advantage of coupons.

“The most popular form of redeemed coupons, free-standing inserts, is still delivered as a supplement in Sunday newspapers, and newspaper circulation and readership among affluent households is higher than general population,” said Todd Hale, Nielsen’s senior vice president for Consumer and Shopper Insights.

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pons.com Digital Coupon Network in 2010, Representing 41 Percent Growth

Mountain View, Calif. – February 8, 2011 – Following recent research demonstrating coupon distribution in the U.S. increased 6.8 percent in 2010 and that more coupons were distributed during the year than ever before, Coupons.com Incorporated today issued its Digital Coupons Trends Report for 2010, releasing data about consumer use of digital coupons aggregated from the Coupons.com digital coupon network. As the largest digital coupon network on the Web, comprised of Coupons.com as well as thousands of independent partners, the Coupons.com network is representative of the digital coupon industry overall. The Trend Report indicates that more than $1.2 billion in digital coupons savings was issued in 2010, representing a 41 percent growth over the year before. Compared to growth metrics for coupons distributed in newspapers of 7 percent, digital coupons dramatically outpaced the growth of their newspaper counterparts, approximately 6 to 1.2 The report also includes data on user demographics, popular coupon categories and top couponing U.S. cities. Also announced today is Coupons.com Incorporated’s business report for 2010 titled “Coupons.com Issues More than $1.2 Billion in Digital Coupon Savings in 2010; New Consumer Products and Expanded Distribution, Staff and Offices Enable Growth.” “Online savings as an industry is growing at a frenzied pace, and the digital coupons space is no exception.” said Steven Boal, CEO of Coupons.com Incorporated. “More and more consumers are making digital coupons a part of their shopping routine, accessing them across the entire digital domain—including the Web, in social media, with consumer electronics, via their mobile phones, etcetera. At the same time, brand marketers are increasingly engaging with consumers via digital offers, wanting to influence shoppers throughout their path to purchase.” 2010 User Demographics: Coupons are High Brow! Recent data shows that users of digital coupons have higher household incomes and are better educated than users of newspaper coupons and the general population overall, dispelling the perceived low-brow stigma of couponing. The consumer who prints digital coupons has an average household income of $105,000, a 26 percent higher income level than the U.S average. 36 percent of those who use digital coupons have a college degree, compared to 28 percent of those who use newspaper coupons and 26 percent of the general populace.3 Interestingly, adults with household income of over $100,000 are twice as likely to have redeemed coupons printed from an online source than adults with household income less than $35,000.4 Also, adults with college degrees are almost twice as likely to have used coupons in the prior six months as those who didn’t graduate from high school.5Coupon Usage by Product Category: Cereal Leads the Way Cereal was by far the most popular coupon category in 2010, followed by Yogurt (No. 2), Refrigerated Dough (No. 3), Portable Snacks (No. 4), and Vegetables (No. 5). Baby Products: Other, including bottles, car seats and diaper pails, also topped the list at No. 6, followed by Soup (No. 7), Air, Rug & Fabric Care (No. 8), Cheese (No. 9) and Lunch Meats (No. 10). Table 1: Top Categories (Text version of table is provided below) Increasingly, consumers are taking advantage of mobile devices to access, print and save coupons. The top categories for coupons accessed via mobile applications, including Coupons.com and Grocery iQ, are Ready to Eat Cereal (No. 1), Yogurt (No. 2), Refrigerated Dough (No. 3), Portable Snacks (No. 4), Vegetables (No. 5), Air, Rug & Fabric Care (No. 6), Baby Needs: Other (No. 7), Dinner: Multi-Serve (No. 8), Lunch Meats (No. 9), and Nutritional Snacks (No. 10). Table 2: Top Categories Accessed via Mobile Apps (Text version of table is provided below.) Coupon Usage by City: Atlanta Holds Its Own For the second year in a row, Atlanta takes the top spot on the Most Frugal U.S. Cities list for 2010, according to Coupons.com’s Savings Index.6 On average, regular users of Coupons.com in Atlanta printed or saved to a loyalty card more than $1000.00 dollars in coupon savings from the site in 2010. That is almost twice the amount of savings in 2009, during which time Coupons.com users printed or saved to loyalty card $531 in savings. The Top 20 couponing cities for 2010 are Atlanta (No. 1), Tampa (No. 2), Cincinnati (No. 3), St. Louis (No. 4), Minneapolis (No. 5), Charlotte (No. 6), Nashville (No. 7), Cleveland (No. 8), Pittsburgh (No. 9), Raleigh (No. 10), Kansas City (No. 11), Washington DC (No. 12), Miami (No. 13), Dallas (No. 14), Oklahoma City (No. 15), Boston (No. 16), Denver (No. 17), Seattle (No. 18), Columbus (No. 19), and Wichita (No. 20). The South is big on savings: more than one-third of the top 20 frugal cities are in the Southern region of the United States. Once again, Ohio is the country’s most frugal state. The Buckeye state is represented three times in the top 20. North Carolina is Ohio’s biggest challenger, with two cities in the top 10. Seattle advanced the most, up 5 positions, to the No. 18 spot on the list. Table 3: Top 20 Frugal U.S. Cities (Text version of table is provided below.) Coupon access via mobile device varies by city regardless of their position on the overall Most Frugal Cities List. Savers in Oklahoma City, New Orleans, Las Vegas and Philadelphia are quick to look to their mobile device to maximize savings and advance on the On-the-Go list relative to their position on the Most Frugal U.S. Cities list, while Minneapolis, Cleveland and Seattle were lower on the On-the-Go list relative to their position on the Most Frugal U.S. Cities list. Top 20 Most On-the-Go Frugal Coupon Cities are Atlanta (No. 1), Tampa (No. 2), St. Louis (No. 3), Cincinnati (No. 4), Oklahoma City (No. 5), Dallas (No. 6), Charlotte (No. 7), Pittsburgh (No. 8), Tulsa (No. 9), Miami (No. 10), Minneapolis (No. 11), Washington DC (No. 12), Nashville (No. 13), Raleigh (No. 14), Wichita (No. 15), Kansas City (No. 16), New Orleans (No. 17), Cleveland (No. 18), Denver (No. 19), and Memphis (No. 20). Table 4: Top Frugal U.S. Cities – Mobile (Text version of table is provide below.) Increased Consumer Interest: Coupons Speak Up in the Consumer Vernacular Representing over 16 percent of the U.S. population, more than 49 million American consumers are now using online coupons, up from 45 million in 2009.7 Of the 49 million online coupon users, almost one-third (14.8 million) has not read or looked into the Sunday newspaper within the prior six months, a 13 percent increase over 13.1 million in 20088. Research also indicates 73 percent of all U.S. shoppers have used online printable Web coupons to date9. Additionally, reflective of trends in the consumer vernacular, Internet queries for coupons and related terms increased significantly on search engines during the year. Specifically, searches on Google for “Digital Coupons” and “Printable Coupons” increased 200 and 170 percent, respectively10. Outlook for Digital Coupons Weak economic conditions have been a primary factor driving the use of coupons overall. U.S. consumers appear to have an insatiable desire for deals and savings, as is evident by the increased popularity of the broad range of saving offers, such as digital coupons, daily deals, flash buying and online coupon codes. Consumer interest in savings is expected to remain steadfast regardless of economic recovery signs, with many reports predicting that buyer behavior around savings is here to stay. In fact, research consistently shows that even when economic conditions improve, 8 out of 10 U.S. adults plan to continue to engage in couponing activities11. In addition, food prices are predicted to rise during 2011, putting pressure on consumer budgets while, at the same time, driving manufacturers to use creative vehicles to move product off the shelves. Other factors influencing the growth of digital coupons include increased Internet and mobile adoption by consumers, increased comfort with technology by mainstream consumers, and decreasing reach of traditional newspapers. Digital coupons are expected to continue to show up in new places across the digital domain, including social media, consumer electronics, home appliances and in-store kiosks and shopping carts. In the longer term, with changes expected at point-of-sale checkout with new technologies like RFID (radio frequency identification) and NFC (near field communications) and increased use of mobile apps, coupons will be saved to mobile devices and redeemed without the actual scanning of the mobile screen. U.S. penetration of smart phones is expected to exceed basic phones (i.e. “feature” phones) in by the end of 201112. “With the continuing weakened economy, growing online and mobile access by consumers, an increasingly deals-oriented society and rising food prices, we expect consumers will increasingly look to digital coupons as an effective means to cut costs and save money,” said Boal. “We will continue to be aggressive in delivering coupons at every turn across the digital landscape—especially social media—and continue to innovate with digital coupon solutions to connect brands with shoppers throughout their path to purchase.” Data not otherwise cited is Coupons.com internal data. 1. NCH Marketing Services Inc., Coupon Facts Report, 2011; 6.8 percent increase represents 332 billion coupons distributed in 2010 2, Kantar Media, Press Release, January 5, 2011 3. Simmons Market Research, Summer 2010 4. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 5. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 6. Savings Index ranks cities (with a population of 300,000 or more) based on each city’s total printed coupon savings on Coupons.com and the Coupons.com network in 2010 relative to its population size. With an index of 997, Atlanta residents are ten times more likely to print coupon savings than the average American city dweller, as shown in Table 3. 7. Simmons Market Research, Summer 2010 and Summer 2009 8. Simmons Market Research, Summer 2010 and Summer 2009 9. In-Store Marketing Institute, Clicking Through the Path to Purchase: Best Practices in Digital Shopper Marketing, conducted by Catapult and Ipsos OTX, September 1, 2010 10. Google Insights for Search, for U.S. searches during the period beginning January 3, 2010 and ending January 1, 2011 11. Survey conducted by Harris Interactive on behalf of Coupons.com. All data collection was done by telephone within the United States from March 5-8, 2010. 12. Nielsen, nielsenwire blog, March, 26, 2010

Category
Rank
Ready to Eat Cereal1
Yogurt2
Refrigerated Dough3
Portable Snacks4
Vegetables5
Baby Products: Other6
Soup7
Air, Rug & Fabric Care8
Cheese9
Lunch Meats10

Table 1: Top Categories

Category
Rank
Ready to Eat Cereal1
Yogurt2
Refrigerated Dough3
Portable Snacks4
Vegetables5
Air, Rug & Fabric Care6
Baby Products: Other7
Dinner: Multi-Serve8
Lunch Meats9
Nutritional Snacks10

Table 2: Top Categories Accessed via Mobile Apps

2010 RankChange Since 2009CityStateSavings Index
1—AtlantaGA997
2—TampaFL569
3—CincinnatiOH497
4—St. LouisMO420
5—MinneapolisMN329
6↑ 1CharlotteNC303
7↓ 1NashvilleTN291
8—ClevelandOH289
9—PittsburghPA250
10↑ 1RaleighNC235
11↓ 1Kansas CityMO233
12↑ 3WashingtonDC207
13↓ 1MiamiFL202
14↑ 4DallasTX198
15↓ 2Oklahoma CityOK198
16↓ 4BostonMA192
17—DenverCO170
18↑ 5SeattleWA153
19↑ 1ColumbusOH147
20↓ 1WichitaKS146

Table 3: Top 20 Frugal U.S. Cities

2010 RankCityStateSavings Index
1AtlantaGA906
2TampaFL531
3St. LouisMO490
4CincinnatiOH374
5Oklahoma CityOK363
6DallasTX282
7CharlotteNC280
8PittsburghPA246
9TulsaOK241
10MiamiFL238
11MinneapolisMN235
12WashingtonDC232
13NashvilleTN226
14RaleighNC222
15WichitaKS219
16Kansas CityMO214
17New OrleansLA198
18ClevelandOH196
19DenverCO177
20MemphisTN165

Table 4: Top Frugal U.S. Cities – Mobile

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