TEXT MARKETING – THE NEW FRONTIER – MOBILE MARKETING, NEW TEXT MARKETING
You may have noticed, recently, the addition of 5 or 6 -digit short code plus keywords , eg SONICF Â (as pictured here) in print advertising. Get ready to see more and more of this, just as it was when you first started seeing email addresses and URLs some 10-15 years ago. Text marketing is destined to become the new email advertising, only even more successful than Â email ever was. Why? Cell phones are the one thing that people are in contact with virtually 24 hours, ie you always have a captive audience and readership is currently averaging 97%! (Email is 1-7%)
HOW IT WORKS?Â Simple.
1) The advertiser is assigned a ˜short code (usually five digits, e.g 12345 ) and a relevant keyword, e.g. ˜COUPON ‘
2) LIST BUILDING: We run a campaign for the advertiser in various media, inviting people interested in receiving FREE Coupons and relevant info toÂ ˜text message said keyword to the aforementioned ˜short code
3) COUPON TEXTING: Once a sufficient â€˜customer list has been ˜captured we begin a series ˜ campaign of weekly (or any time frame) text messages. This includes sending a short text message, usually involving some discount offer or event and / or an actual coupon which the cell phone user simply uploads and shows the business clerk so as to receive the discount in question OR the text link can takeÂ one to a website for online ordering .
TEXT MARKETING – THE NEW FRONTIER – MOBILE MARKETING, NEW MARKETING
Several benefits of text messaging include
1) LOW COST as little as $99/ month for 4+ text campaigns.
2) INSTANTANEOUS – Coupons are available at any time, only a click away. No searching for a paper coupon worrying about expiration, etc.
3) PAPERLESS, as noted above
4) TRANSFERABLE Text messages are extremely viral so donâ€™t be surprised to see a lot of new faces.
5) ADVERTISING supportive marketing tools to get the ad message out while continuing to build your client text base, ongoing.
6) SUPPORT Online / Webinars
7) RESULTS! No other ad medium can boast a 7-15% response – not just people who view the message but those who ACT ON IT! See attached testimonials
8) FREE First Month! FIRST MONTH FREE – To show you howÂ well text messaging can work and how quickly we can bring you new business we are offering one month free. For an additional, nominal charge, we will provide ˜ extras including table tents, signs, banners, etc. to helpÂ build your client list and then continue to advertise the codes to bring more business on an ongping basis, per individual business needs.
NY TIMES GOOD ARTILCE OVERVIEW
Just call 888-4-A-COUPON (1-888-422-6876) , 925-284-7168 or 925-788-3316 (cell) OR email [email protected] to get pass codes and view handy Webinar Tutorials and simple online marketing platform tools You ll be highly impressed with Coupon Country s Mobile wing and they will answer any and all of your questions!
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TEXT MARKETING BAY AREA